The first step on the roadmap to build a data driven organization is to formulate a data strategy. But who within the company are best placed to build a good data strategy?
This article focuses just on building the data strategy and the roles that can potentially contribute for building a good data strategy. A strategy, of course, has to be followed with the right implementation, which in turn requires a variety of other roles.
The first step of building a data strategy is to identify opportunities where data can be leveraged to create business value, which is aligned with the overall business strategy. This requires data miners with strong business knowledge to mine data within and outside the organization, and identify ways in which it can be leveraged to help various key business initiatives.
Building data strategy also involves understanding the existing data maturity within the organization, and deciding the overall approach of building solutions that will not only deliver business value, but will also deliver long term data capabilities to the organization, like data foundational capabilities, data governance capabilities, data management capabilities etc. Data architects are best suited for this job, as they can provide the right approach for building the technical solutions depending on various factors like the business vision and goals, size of the organization, what work has already gone into building various data capabilities, and how can those be leveraged, what should be the solution architecture and roadmap etc.
Building data strategy also involves understanding the end users of technology solutions and effectively engaging with them to build solutions that address their needs. It is also necessary to ensure a constant communication channel with various stakeholders within the business, to ensure continuous flow of funding for various initiatives, to communicate the end vision as well as various milestones, to ensure positive engagement and feedback, to manage expectations, to resolve conflicts, and to create an overall positive environment for the initiatives onboarded to build data capabilities.